Filmmaker Mildred Okwo has suggested that the ongoing Africa Magic Viewers’ Choice Awards (AMVCA) could be the final edition of the popular awards ceremony.
In a post shared on X on Monday, Okwo expressed doubt about the future of the event, citing concerns over its sustainability under new ownership structures.
“I will be very surprised if this AMVCA is not the farewell edition,” she wrote.
She further argued that changes in ownership and business strategy may affect the long-term viability of the awards.
“I doubt the new owners will be interested in shows that don’t make a serious ROI in the first few years of buying the business. It costs a lot of money to produce that show,” she added.
Her comments come amid ongoing industry discussions following structural changes involving MultiChoice and shifting priorities within its content ecosystem.
The concerns also follow reports that French media giant Canal+ completed regulatory approval in 2025 to acquire remaining shares in MultiChoice, a move expected to influence future investments in large-scale productions.
Meanwhile, organisers of the AMVCA have already confirmed the close of voting for the 12th edition, with winners set to be announced on May 9.
In a statement on Sunday, Africa Magic thanked viewers for participating in the voting process.
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“And that’s a wrap! Voting for #AMVCA12 is officially closed. Thank you for showing up, showing love, and backing your favourites all the way,” the organisers said.
They added, “Now we wait to see who takes home the wins on May 9th.”
The ceremony will be broadcast live across Africa Magic channels, with the red carpet scheduled for 4:00 p.m. WAT and the main awards show at 7:00 p.m.
This year’s edition features 32 categories, including 18 jury-decided awards, 11 audience-voted categories, and three special honours such as Lifetime Achievement and Trailblazer awards.
Veteran actress Joke Silva is serving as Head Judge for the 2026 edition.
Organisers also introduced two new categories: Best Indigenous Language Film (North Africa) and Best Indigenous Language Film (Central Africa), as part of efforts to expand the awards’ continental reach.