Google has revealed its ‘2024 Year in Search’ for Nigeria, with notable figures like Bobrisky, Betta Edu, Shallipopi, and searches for ‘Ogechi lyrics’ leading the list of trending topics.
Communications and public affairs manager for Google West Africa Taiwo Kola-Ogunlade announced the findings in a statement on Tuesday, highlighting how the annual report provides insights into the interests and curiosities of Nigerians.
“The trending personality search in 2024 national was led by Bobrisky followed by Betta Edu, global search was Donald Trump, while search on death included Junior Pope, Herbert Wigwe among other searches,” he said.
Mr Kola-Ogunlade said from cultural milestones to pressing concerns, these insights reflect how search continues to be a valuable tool for users to navigate and better understand their world.
“This year, Nigerians continued to demonstrate a strong interest in entertainment with movies like ‘A Tribe Called Judah’, ‘Treasure In The Sky’, and ‘Damsel’, topping the movie charts.
“The top television series that captured the interest of Nigerian netizens included ‘Supacell’, ‘My Demon’ and ‘Queen of Tears’.
“In the culinary world, Nigerians explored diverse recipes, with ‘Pornstar Martini recipe’ leading the searches.
“In Nigeria, this year’s results show a continued interest in the political and economic landscape, with searches related to the U.S. elections, the new national anthem, and the national grid topping the news category in this order,” he said.
According to him, Nigerians were also curious about personalities like Bobrisky, who led the trending people’s list this year.
Kola-Ogunlade said that the music scene in 2024 was marked by a surge in popularity for artistes like Shallipopi and Khaid, who also featured prominently in the overall personalities list.
He said the top trending song was ‘I Don’t Care’ by Boy Spyce, followed closely by ‘Ozeba’ by Rema and ‘Commas’ by Ayra Starr.
The communications manager said that Nigerians also showed a keen interest in understanding the lyrics of various songs, with ‘Ogechi,’ ‘Ozeba’, and ‘Omemma’ by Chandler Moore, leading the searches in the lyrics category.
According to him, concerns about personal well-being and global events were also reflected in search trends which include “How much is dollar to Naira today” and “Who won the U.S. presidential election?”.
He highlighted other trending news searches including the United States election, the new National Anthem, national grid and minimum wages.