A rich array of stakeholders in African Tourism and Creative Industry will on July 9 converge to deliberate on how best to revive tourism on the continent and how creative and entertainment contents can serve as catalysts for the needed revival after four months of COVID-19 pandemic.
The new coronavirus pandemic has triggered an unprecedented crisis in the
tourism economy in Africa, but finding immediate recovery and sustenance will
be the task of the stakeholders assembled across Africa in a Zoom Webinar designed
in Honour of Steve Ayorinde, former Commissioner for Tourism, Arts and Culture
in Lagos State, Nigeria’s sprawling commercial capital.
A journalist, author and culture aficionado, Ayorinde clocks 50
on the day of the conference.
According to a statement on Monday by PRM Africa, the Lead Organiser, the
virtual conference is designed as a pan-African event, tagged: “Close the Gap
Conference,” with the theme: “Post-COVID-19: For African Tourism to Revive,
Reboot & Refocus.”
The Zoom webinar, with Zoom ID: 93542315938, will run between 12noon and 2pm
(WAT).
Participation is FREE but registration is required on this link:
https://bit.ly/CTGwebinar.
The two-hour conference will be moderated by South African Brand and
Communication expert, Matlou Tsotetsi, together with her Nigerian counterpart,
Media Personality and Creative Industry Executive, Olisa Adibua.
Goodwill messages are expected from the Head of Culture, Social Affairs Commission, African Union Commission, Angela Martins; and Nigerian Minister of Information, Culture and Tourism, Alhaji Lai Mohammed.
Leading the pack of a well-curated pan-African panel to drive a sustainable
path that will encourage intra-African tourism in-flow in the expected “new
normal” are President, Ecoplannet Sarl, Morocco, who is also the President of
Tourism Leadership Forum, James MacGregor; Regional Head, West Africa, South
African Tourism, Thekiso Rakolojane; Founder, Villa Sands Hotel Group, Ilha de,
Mozambique, Gisela Antman; Head of International Jury Department, Cairo
International Film Festival, Egypt, Nayera Soliman; and President, West Africa
Tourism Organisation, Ola Wright.
Other panelists include the Chief Executive Officer, Ghana Tourism Authority,
Akwasi Agyeman; Regional Marketing Manager, Kenya Tourism Board, Fiona Ngesa;
Head Tourism, Brand Malawi Campaign, Janet Kathewera; A&R Manager, Africa
for Sony ATV Music Publishing, South Africa, Munya Chanetsa; Founder, Akwaaba
African Travel Market, Ambassador Ikechi Uko; and Chief Executive Officer,
W-hospitality Group, Nigeria, Belinda Nwosu.
As part of the conference, two case studies will be examined as relevant
examples of pan-African creative showpiece that tick the tourism and creative
content boxes.
For this, insights will be shared by the President and Executive Producer, All
Africa Music Awards, Mike Dada; and President, Africa Movie Academy Awards,
Peace Anyiam-Osigwe.
According to the organisers, this virtual conference celebrates Ayorinde, a gentleman, whose contributions to the development of tourism and creative industry in Lagos, Nigeria are noteworthy.
But more importantly, it also seeks to examine the need to close the gap for
renewal and refocus on two levels: “The need to close the gap among African
countries and all the regions of the Continent for better inter-African flow of
tourists as well as the need to close the gap between tourism promoters and
creative industry producers so that creative content can serve as catalysts for
driving tourism within the Continent post-Covid19 when international inflow of
tourists may take a while to pick up.”
The programme will be hosted by PRM Africa Marketing and Communications Limited
in collaboration with The Culture Newspaper.
Born July 9, 1970, Ayorinde is a renowned Nigerian journalist, media
consultant, author and publisher, who has devoted close to three decades to
promoting the arts, creative enterprise and tourism across the continent.